Our guest blogger today is Salina Beasley, Founder at About Face Image Consulting. She is an expert at showing women that they can master their best look by understanding their ideal makeup. She offers helpful tools and videos on how to apply makeup that matches your brand. Today she is sharing tips on how to look great on camera.

I left the hair salon last week looking and feeling beautiful. I walked with a bit of extra spring in my step. I even squeezed a few more errands into my schedule that afternoon to show off my new do around town. And yet, the whole time, I was thinking:

“How will I ever get my hair to look like this again?”

Can you relate? Perhaps you had a makeup artist before an important event and loved the result. You smiled for the camera because you felt like you looked the part of your success. Your on-camera image perfectly casts you as a leading expert in your field– polished, put together, and radiantly confident.

Perhaps, like me, you thought, “How am I ever going to get my makeup to look like this again?”

I’m so GLAD you asked.

As content creators, public speakers, and online brand-builders, we contend with camera angles and lens distortion when we show up on social media, film a live interview or stream a virtual webinar. These factors can make or break a solid online presence, ultimately impacting our connection with our audience. Learning how to master your makeup for media can help you go from looking tired, dull, and washed-out on camera to vibrant, confident and excited to represent your brand across all your media platforms.

As a makeup coach, I teach brand-builders and thought leaders how to master the 5 Makeup Secrets so that they can show up as the face of their brand, looking like they have a makeup artist in their back pocket.

Here Are the 5 Makeup Secrets to Looking Gorgeous on Camera:

1. Choose skincare and full-coverage formulas for your skin type. Tone, texture and shine control are key components to putting your best face forward for the camera. The most effective way to achieve a standout look is to personalize your skincare routine for normal, dry, oily, or combination skin.

2. Choose a color palette that works best with your skin tone. When it comes to choosing your best colors, the general rule is: the darker the skin tone, the more intense your colors have to be. If we de-intensify our colors too much, our image will look lifeless (especially on camera).

3. Adjust your color palette according to your skin’s undertone (warm, cool, or neutral). Have you ever wondered how to determine your skin’s undertone? Take this 1-minute Skin Undertone Quiz to find out whether your skin has a cool, warm, or neutral undertone.

4. Never underestimate the power of gorgeous eyebrows. Brow treatment is vital to achieving a balanced look. To add dimension, select a brow liner or tint that most closely matches your hair color (whether natural or chosen).

5. Tailor your makeup approach to fit your face shape and feature size. The size, setting, and shape of your facial features provide a map to your best look. By tailoring your makeup to your unique facial structure, you can guide the eye of your viewers toward your best features to showcase your authenticity, authority, and personality.

Master the 5 Makeup Secrets, and you can successfully recreate a gorgeous makeup look that is balanced, attractive, dynamic, and, most importantly, authentic to you and your brand.

I hope you enjoy these tips. I’d love to hear from you. Contact me for a consultation!

For weekly tips on headshots and personal branding, follow my page on LinkedIn: https://www.linkedin.com/company/mo-lima-photography